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Research papers

All for one and one for all

Sustainability is the buzzword of the decade. Companies feel scrutinised for 'ethical behaviour' and feel compelled to act. General topics like sustainability are issues to address for every marketing plan, thus the research is designed as a...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Authors: Nicole Hanisch, Jens Lönneker
Company: Rheingold GmbH & Co. KG
November 13, 2011
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Citation

Hanisch and Lönneker (2011a, November 13). All for one and one for all. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/all-for-one-and-one-for-all


Research papers

Cooking with Goethe

Across individuals, cultures or target groups, Psychological Morphology describes how habits, emotions, visuals, products can be seen as unifying "Gestalten" (shapes) that constantly change and develop. From Goethe's Morphology of living beings via...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Kirsten Juchem, Thomas Pohne, Ramona Wehlig, Jens Lönneker
Company: Rheingold GmbH & Co. KG
November 18, 2010
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Citation

Juchem, Pohne, Wehlig and Lönneker (2010a, November 18). Cooking with Goethe. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/cooking-with-goethe


Research papers

Intimate and intimidating

Eating behaviour is less and less determined by choice, tradition, social class or peer group and more and more driven by each situation and its particular requirements. This holds true even for the complex and traditional categories of food and...

Catalogue: Qualitative 2008: Consumer Choice
Authors: Sebastian Buggert, Kirsten Juchem, Jens Lönneker
Company: Rheingold GmbH & Co. KG
November 20, 2008
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Citation

Buggert, Juchem and Lönneker (2008a, November 20). Intimate and intimidating. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/intimate-and-intimidating